101 Distribution – “Music Freedom”

Role: Director

This tv spot for 101 Distribution represents independent musical artists that now have a second option to distribute their music without a major label. Visual effects artist, Lance Ranzer, and his team brought their talents to the project by creating a 3D-generated background on which to composite our main characters. Using this visual style, we give the impression of an illuminated “army” setting out to go into the unknown against the major record labels.